Redesigning CultureFLY’s online storefront was a personal initiative for a push in visual design, organization, and brand positioning for the subscription box company.
THE CHALLENGE: CultureFLY has some really great products that users can connect with; however, the overwhelming amount of content, lack of organization, clutter, and lack of hierarchy inhibit the user experience when browsing these quality products.
THE SOLUTION: A hierarchical restructuring, centered around dynamic banners, hero images showcasing select products, and compartmentalized sections for easy navigation.
Site features and product shots were unified in look and feel for a consistent mood captivating “bold, modern, sleek, and exclusive.” Sample copy connecting to this mood was included to demonstrate how CultureFLY could use it’s voice to further build community around its products and connect with its users.
For organization and consistency, a 12-grid system and Material Design practices were selected to keep the layout balanced.
THE RESULT: A modern storefront with a community and user-centered design that engages customers and helps them find all that CultureFLY has to offer.
