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Candy Inc.

Candy Inc. is a personal brand and website concept exploration. I wanted to create a brand online store front that would be engaging, clean and modern for a younger audience.

 

landing page

Using a 12 column layout, I created a spacious and agile page that would be easy for site visitors to navigate, as well as adaptive to multiple screen sizes.

 

Alternative Hero Images

I created an alternative hero image for the landing page as a variation for different site visitors to keep the site fresh and engaging. 

 

Drop down menus

To keep the site lively and engaging, I decided to add colorful menu drop downs as accents when browsing through the site.

 

the taste buddies

Further building the brand of Candy Inc. I decided to introduce a family of characters known as The Taste Buddies. Each character has their own flavor and enjoys exploring the vast world of candy in which they live.

Visit here to see more of the Taste Buddies.